Hi, I’m Nick!

I investigate user context and needs to drive product development and strategy. What lights me up is immersing myself in people’s everyday environments to understand who they are and what matters to them, then translating what I learn into actionable insights for the teams I work with. I pair my strong user research skill set with a design vocabulary and pragmatic understanding of the product lifecycle to collaborate with cross-functional teams that deliver impactful solutions.

Outside of work, I love spending time with my wife and daughter, playing music, cooking, and being outside enjoying nature.

Reach out at nicholas.friebel@gmail.com